We live in a dynamic and complex world filled with the challenges of poverty, disease and environmental degradation, to name a few. Or, to put it more simply, as Lilith Fair headliner Sarah McLachlan once said, “the world is on fire”. But men and women from all walks of life choose to fight fires with their passion, integrity and innovative ideas. A recent movement has turned many ideas into reality through the vehicle of sustainable and profitable businesses. We live in a dynamic and complex world filled with the challenges of poverty, disease and environmental degradation, to name a few. Or, to put it more simply, as Lilith Fair headliner Sarah McLachlan once said, “the world is on fire”. But men and women from all walks of life choose to fight fires with their passion, integrity and innovative ideas. A recent movement has turned many ideas into reality through the vehicle of sustainable and profitable businesses. Referred to as the Triple Bottom Line (TBL) sector, many enterprises now seek to make a social, environmental, and financial return on their efforts, and over time improve not only the economic but the social and environmental health of our global community.

The TBL sector has experienced a critical lack of funding and support: there are more change-making enterprises than there are financial resources. The i4c Campaign (acronym for “I foresee a better tomorrow”) was created in response to this need. Lilith i4c Campaign incorporates the Arts & Entertainment (“A&E”) industry and the general public into the movement to support TBL companies that will drive a responsible economy. We are proud to announce that the Lilith i4c Campaign will be a social component of the 2010 Lilith Fair tour.

Lilith Fair will contribute $1 from every ticket sold to the Lilith i4c Campaign. We want to take that a step further by inviting every fan to participate in the movement as well. Throughout the Lilith Tour, we will encourage you, the fans, to make donations to the Campaign’s public charity, the i4c Foundation. We are launching a mobile giving platform, providing you the opportunity to donate to the cause by using your mobile devices. Helping to build a better future will be as easy as sending a text message. More information about our giving program, the i4c Campaign and the i4c Foundation will be available at www.i4cCampaign.com in the coming months.

The companies elected by the Lilith i4c Campaign will be featured on the tour. You will have a chance to become familiar with their cutting edge innovations and services that are changing our economy and the world. Your donations will support the development of progressive companies and initiatives focused on leading the movement to build a better, safer, more sustainable future.

Now is the time to come together to support a much needed movement towards mission aligned businesses. Don’t forget to look for us at the Lilith Fair next summer!

Check back soon for more details!