November 3, 2009 (New York, NY) – The Lilith Fair of the late 90s is not only remembered for its diverse line up of female all-stars and up-and-comers, but also for its philanthropic commitments. Today, the 2010 Lilith Tour steps it up a notch by announcing two key partners in its mission-related sector: the i4c Campaign™ to drive social awareness and non-profit Greening partner Reverb.

Lilith becomes the first partner of the innovative i4c Campaign™--an initiative of the holding company TouchPoint Trust Group. Lilith Fair founders Sarah McLachlan, Dan Fraser, Marty Diamond and Terry McBride have targeted a $3 million investment partnership for the Lilith i4c Campaign. i4c (denoting “i4c a better tomorrow”) is an investment model that aims to drive awareness to the importance of supporting the triple bottom line business sector—companies that focus on people, planet and profit.

TouchPoint founder Casey Verbeck says of the initiative, “We live in a time where we all have to ask ourselves how can we contribute to a better tomorrow. The time is now for us to come together and support leaders who have the passion, products and services to truly reshape tomorrow. These are the individuals who deserve our undivided attention and support.”

The 2010 Lilith Tour will contribute $1 from every ticket sold as well as a portion of their marquee sponsorship revenue. McBride explains, “By contributing a portion of Lilith’s profits to a for-profit campaign now, we are creating a sustainable way to fund Lilith’s non-profits in the future.” In addition, Lilith will encourage fan donations to the i4c Foundation and provide an i4c Village, which will travel to each city of the tour. By featuring guest entrepreneurs on tour, the Lilith i4c Campaign will educate the public on cutting edge innovations and encourage community participation. (Find out more details at http://www.lilithfair.com/i4cCampaign)

Reverb, with Tour Greening proudly supported by LUNA®, The Whole Nutrition Bar for Women®, brings their years of concert and Greening expertise to the 2010 Lilith Tour. Founded by environmentalist Lauren Sullivan and her musician husband, Adam Gardner of Guster, Reverb provides turn-key greening programs for artists' tours while conducting grassroots outreach and education with music fans everywhere. With a mission deeply rooted within the music and environmental communities, Reverb educates and engages musicians and their fans to take action toward a more sustainable future.

Reverb co-founder Lauren Sullivan comments, "Reverb is psyched to be a part of Lilith Fair 2010. Lilith is a truly ground-breaking festival, and it's an honor to work on behalf of so many talented women. We're excited to have the opportunity to make the tour one of the greenest on the road next summer, and to inspire Lilith fans across the country to become environmentally aware and active."

Since 2004, Reverb has greened more than 80 major tours, kept over 67,000 tons of CO2 from the air, worked with over 1,700 environmental groups and reached over 10 million music fans face-to-face at concerts. (Find out more details at http://www.reverbrock.org/lilith/)

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